Positioning
Definition
Positioning is the process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way.
Benefits
Positioning establishes a brand`s unique value in the market, differentiating it from competitors.
Frequently Asked Questions
What is the brand positioning process? The brand positioning process establishes a brand`s identity and image in the consumer`s mind.
What is meant by positioning? Positioning is establishing a brand`s identity and image in the minds of consumers relative to competitors.
What is positioning of a product? Positioning of a product is establishing its image and identity in the consumer`s mind relative to competitors.
Summary
Positioning establishes a brand`s unique value in the market.