Underserved Market
Definition
An Underserved Market is a segment of the market that has not been fully reached by existing products or services, representing a potential growth area for startups.
Benefits
An underserved market represents untapped growth and innovation opportunities.
Frequently Asked Questions
What is the meaning of underserved market? An underserved market is a segment with unmet needs or not enough access to products or services, showing growth potential.
What is an underserved segment? An underserved segment is a group of potential customers not adequately served by existing products or services, representing an opportunity for growth.
What is an unserved market segment? An unserved market segment is a group of potential customers whose needs aren’t currently met by available products or services.
Summary
An underserved market reveals growth opportunities where existing products have not fully penetrated.