User Activation
Definition
User Activation is the process of turning a new user into an active one by encouraging them to take a specific action that provides value both to the user and the company.
Benefits
User activation promotes engagement, increasing the chances of long-term retention.
Frequently Asked Questions
What is the user activation process? The user activation process guides new users to take key actions that show the value of a product.
What is the difference between user activation and engagement? User activation refers to getting a new user to take a key action that provides value, while engagement measures ongoing interaction with a product or service.
What is the user activation point? The user activation point is when a new user first sees the value of a product or service, often leading to more engagement and loyalty.
Summary
User activation encourages engagement, raising the chances of long-term retention.