User Lifetime Value (LTV)
Definition
User Lifetime Value (LTV) is the total revenue a business can expect from a single customer account throughout the business relationship.
Benefits
User lifetime value (LTV) estimates total revenue from a customer, guiding marketing spending.
Frequently Asked Questions
What does a lifetime value LTV calculation tell a company? LTV calculation shows the total revenue a company can expect from a single customer over their relationship.
What is user LTV? User LTV (Lifetime Value) is the total revenue a business can expect from a single user over the entire duration of their relationship with the product or service.
Is customer lifetime value the total revenue a company can expect from a single customer over time? Yes, customer lifetime value (CLTV) is the total revenue a company can expect from a single customer over the entire period of their relationship.
Summary
User lifetime value (LTV) estimates total revenue from a customer, guiding marketing investment decisions.