T
True.
Venture CapitalActiveTrue is EuropeвАЩs only retail and consumer sector specialist that operates across the entire investment vertical.
50
Investments
9
Exits
$2.5B
AUM
18.0%
Exit Rate
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Investment Thesis & Strategy
True invests in various stages of fintech and venture capital companies, specifically focusing on retail and consumer sectors across Europe.
Investment Activity
Deals per year over the last 7 years
1
20161
20173
20181
20191
20204
20211
2022Portfolio Companies
Selected investments from their portfolio of 50 companies
C
Curated Shopping
E-commerce · Growth, 2022
S
Skin + Me
Consumer · Growth, 2021
N
Nutriment
Food & Beverage · Growth, 2021
W
Wild Cosmetics
Consumer · Growth, 2021
N
Neat Nutrition
Food & Beverage · Growth, 2021
S
Smol
Consumer · Growth, 2020
C
Chilly's
Consumer · Growth, 2019
R
Rituals
Consumer · Growth, 2018
P
Plenish
Food & Beverage · Growth, 2018
M
ME+EM
Consumer · Growth, 2018
B
BrewDog
Food & Beverage · Growth, 2017
B
Bloom & Wild
E-commerce · Growth, 2016
Notable Exits
CompanyTypeYearValue / Acquirer
IntercomAcquisition2024$1.2B
CartaAcquisition2024$7.4B
OutreachAcquisition2024$3.9B
PendoAcquisition2024$2.6B
DatabricksAcquisition2024$43B
ServiceTitanAcquisition2024$9.5B
SlackAcquisition2021$27.7B
UiPathIPO2021$35B
LyftIPO2019$24.3B
Frequently Asked Questions
True. focuses on Series A, Series B, Series C+ stage investments.